Project Overview
This motion graphics project was developed for two prominent brands — MBT, a global performance footwear company, and BHC Chicken, South Korea’s leading fried chicken chain. The visuals combined dynamic animation, bold typography, and brand-specific color palettes to enhance digital campaigns across social media and in-store displays. For MBT, the motion design emphasized movement and body alignment to reflect its biomechanical footwear technology, while the BHC segment showcased energetic, appetizing visuals that capture the brand’s vibrant, youthful appeal.
My Contributions
My contributions to the MBT and BHC Chicken motion graphics projects included concept development, storyboarding, and animation design. For MBT, I focused on translating the brand’s performance-driven identity into fluid visual motion that emphasized balance and technology. For BHC Chicken, I developed lively, appetite-stimulating animations using bold typography and energetic transitions to match the brand’s dynamic personality. I also collaborated closely with the creative team to ensure brand consistency and high visual impact across multiple digital platforms.
