Illustration / Art

This illustration project encompassed creative work for MBT, a global performance footwear brand, and BHC Chicken, South Korea’s top fried chicken chain, along with several personal passion pieces. For MBT, I developed brand-driven illustrations highlighting motion, comfort, and human form to complement campaign visuals. The BHC Chicken illustrations focused on playful, appetizing imagery that captured the brand’s fun and energetic tone. In my personal work, I explored experimental styles and techniques that allowed me to expand my visual storytelling skills and refine my illustration identity.

My contributions to the MBT and BHC Chicken illustration projects included concept development, art direction, and execution of key visual assets tailored to each brand’s identity. For MBT, I created illustrations that emphasized movement and anatomical precision to communicate the brand’s focus on performance and balance. For BHC Chicken, I produced lively, flavorful character and product illustrations that enhanced the brand’s playful appeal. In my personal illustration work, I explored a wider range of techniques and themes, allowing me to develop a distinct creative voice and visual versatility.